:root {
  --ink: #111111;
  --paper: #f3f3f1;
  --white: #ffffff;
  --red: #b51f2a;
  --red-dark: #7d1119;
  --brass: #b51f2a;
  --olive: #111111;
  --muted: #626267;
  --line: #d8d8db;
  --soft: #ececee;
  --success: #b51f2a;
  --warning: #b51f2a;
  --shadow: 0 18px 60px rgba(0,0,0,.14);
  --radius: 18px;
  --max: 1180px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: inherit; }
button, input, textarea, select { font: inherit; }
::selection { background: rgba(181,31,42,.25); }

.container { width: min(calc(100% - 40px), var(--max)); margin: 0 auto; }
.section { padding: 96px 0; }
.section-sm { padding: 64px 0; }
.section-dark { background: var(--ink); color: var(--white); }
.section-white { background: var(--white); }
.section-grid {
  background-image: linear-gradient(rgba(17,17,17,.045) 1px, transparent 1px), linear-gradient(90deg, rgba(17,17,17,.045) 1px, transparent 1px);
  background-size: 28px 28px;
}

.utility-bar { background: var(--ink); color: #f4f4f4; font-size: 13px; letter-spacing: .03em; }
.utility-bar .container { display: flex; justify-content: space-between; align-items: center; min-height: 34px; gap: 20px; }
.utility-bar strong { color: #fff; }

.site-header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(255,255,255,.96);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid rgba(17,17,17,.10);
}
.nav-wrap { min-height: 78px; display: flex; align-items: center; justify-content: space-between; gap: 28px; }
.brand { display: flex; align-items: center; gap: 12px; text-decoration: none; min-width: 245px; }
.brand img { width: 46px; height: 46px; }
.brand-copy { display: flex; flex-direction: column; line-height: 1.05; }
.brand-copy strong { font-family: Inter, ui-sans-serif, system-ui, sans-serif; font-size: 19px; font-weight: 950; letter-spacing: .12em; }
.brand-copy span { font-size: 10px; text-transform: uppercase; letter-spacing: .18em; color: var(--muted); margin-top: 5px; }
.nav-links { display: flex; align-items: center; gap: 24px; }
.nav-links a { text-decoration: none; font-size: 14px; font-weight: 700; }
.nav-links a:hover, .nav-links a[aria-current="page"] { color: var(--red); }
.nav-cta { padding: 12px 17px; background: var(--red); color: white !important; border-radius: 999px; box-shadow: 0 8px 24px rgba(181,31,42,.22); }
.menu-toggle { display: none; border: 0; background: transparent; font-size: 26px; cursor: pointer; }

.eyebrow { display: inline-flex; align-items: center; gap: 9px; text-transform: uppercase; letter-spacing: .15em; font-weight: 800; font-size: 12px; color: var(--red); }
.eyebrow:before { content: ""; width: 28px; height: 2px; background: currentColor; }
.display {
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(46px, 7vw, 86px);
  line-height: .98;
  letter-spacing: -.045em;
  margin: 20px 0 24px;
  max-width: 860px;
}
.display em { color: var(--red); font-style: normal; }
.h1 { font-family: Georgia, "Times New Roman", serif; font-size: clamp(42px, 5vw, 68px); line-height: 1; letter-spacing: -.035em; margin: 18px 0 22px; }
.h2 { font-family: Georgia, "Times New Roman", serif; font-size: clamp(34px, 4vw, 54px); line-height: 1.04; letter-spacing: -.03em; margin: 12px 0 18px; }
.h3 { font-family: Georgia, "Times New Roman", serif; font-size: 28px; line-height: 1.12; margin: 0 0 12px; }
.lead { font-size: clamp(18px, 2vw, 22px); color: #49494d; max-width: 720px; }
.section-dark .lead { color: #d0d0d4; }
.kicker { font-size: 15px; font-weight: 800; text-transform: uppercase; letter-spacing: .08em; color: var(--red); }

.hero { padding: 96px 0 86px; position: relative; overflow: hidden; }
.hero:after { content: ""; position: absolute; width: 540px; height: 540px; border-radius: 50%; background: rgba(181,31,42,.08); right: -240px; top: -180px; }
.hero-grid { position: relative; z-index: 1; display: grid; grid-template-columns: 1.05fr .95fr; gap: 60px; align-items: center; }
.hero-copy p { font-size: 20px; color: #49494d; max-width: 650px; }
.cta-row { display: flex; flex-wrap: wrap; gap: 13px; margin-top: 32px; }
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 10px; min-height: 50px; padding: 0 21px; border-radius: 999px; border: 1px solid var(--ink); text-decoration: none; font-weight: 800; font-size: 14px; cursor: pointer; }
.btn-primary { background: var(--red); color: white; border-color: var(--red); box-shadow: 0 12px 34px rgba(181,31,42,.22); }
.btn-primary:hover { background: var(--red-dark); }
.btn-secondary { background: transparent; }
.btn-secondary:hover { background: var(--ink); color: white; }
.btn-light { color: var(--ink); background: var(--white); border-color: var(--white); }
.btn-text { min-height: 0; padding: 0; border: 0; border-radius: 0; color: var(--red); }

.shift-board { position: relative; background: #111111; color: white; border-radius: 24px; padding: 25px; box-shadow: 0 30px 80px rgba(0,0,0,.30); transform: rotate(1deg); }
.shift-board:before { content: ""; position: absolute; inset: 10px; border: 1px solid rgba(255,255,255,.12); border-radius: 18px; pointer-events: none; }
.board-top { display: flex; justify-content: space-between; align-items: center; border-bottom: 1px solid rgba(255,255,255,.14); padding: 4px 4px 18px; margin-bottom: 16px; }
.board-top strong { font-size: 14px; text-transform: uppercase; letter-spacing: .14em; }
.live-dot { display: inline-flex; align-items: center; gap: 7px; color: #f4c7cb; font-size: 12px; font-weight: 800; }
.live-dot:before { content: ""; width: 8px; height: 8px; background: var(--red); border-radius: 50%; box-shadow: 0 0 0 5px rgba(181,31,42,.14); }
.board-kpis { display: grid; grid-template-columns: repeat(2, 1fr); gap: 11px; }
.board-kpi { background: #222222; border: 1px solid rgba(255,255,255,.08); padding: 15px; border-radius: 14px; }
.board-kpi span { display: block; color: #b9b9bd; font-size: 11px; text-transform: uppercase; letter-spacing: .08em; }
.board-kpi strong { display: block; font-size: 25px; margin-top: 3px; }
.board-kpi small { font-size: 11px; color: #e2b9ac; }
.ticket { background: #ffffff; color: var(--ink); margin-top: 14px; padding: 16px 18px 18px; position: relative; clip-path: polygon(0 0,100% 0,100% calc(100% - 6px),96% 100%,92% calc(100% - 6px),88% 100%,84% calc(100% - 6px),80% 100%,76% calc(100% - 6px),72% 100%,68% calc(100% - 6px),64% 100%,60% calc(100% - 6px),56% 100%,52% calc(100% - 6px),48% 100%,44% calc(100% - 6px),40% 100%,36% calc(100% - 6px),32% 100%,28% calc(100% - 6px),24% 100%,20% calc(100% - 6px),16% 100%,12% calc(100% - 6px),8% 100%,4% calc(100% - 6px),0 100%); }
.ticket-head { display: flex; justify-content: space-between; font-size: 11px; text-transform: uppercase; letter-spacing: .1em; border-bottom: 1px dashed #b7ae9f; padding-bottom: 10px; margin-bottom: 10px; }
.ticket-line { display: grid; grid-template-columns: 22px 1fr auto; gap: 9px; align-items: center; padding: 7px 0; font-size: 13px; border-bottom: 1px solid rgba(17,17,17,.08); }
.ticket-line:last-child { border-bottom: 0; }
.ticket-line b { display: inline-grid; place-items: center; width: 20px; height: 20px; background: var(--red); color: white; border-radius: 50%; font-size: 10px; }
.ticket-line em { font-style: normal; color: var(--muted); font-size: 11px; }
.board-note { margin-top: 13px; color: #d8d8dc; font-size: 12px; display: flex; gap: 8px; align-items: center; }
.board-note:before { content: "✓"; color: #ffffff; font-weight: 900; }

.signal-strip { background: var(--red); color: white; padding: 20px 0; }
.signal-strip .container { display: flex; align-items: center; gap: 24px; justify-content: space-between; }
.signal-strip strong { font-family: Georgia, serif; font-size: 24px; }
.signal-strip span { font-size: 14px; opacity: .9; }

.problem-grid, .service-grid, .pillar-grid, .audience-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin-top: 42px; }
.problem-card, .service-card, .pillar, .audience-card { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: 26px; position: relative; }
.problem-card { min-height: 180px; }
.problem-card .num { font-family: Georgia, serif; font-size: 40px; color: var(--red); }
.problem-card h3, .service-card h3, .audience-card h3 { margin: 12px 0 8px; font-size: 20px; }
.problem-card p, .service-card p, .audience-card p { margin: 0; color: var(--muted); font-size: 14px; }

.pillar-grid { grid-template-columns: repeat(3,1fr); }
.pillar { background: transparent; border-color: rgba(255,255,255,.15); color: white; }
.pillar .icon { font-size: 28px; }
.pillar p { color: #cfcfd3; }

.service-card { display: flex; flex-direction: column; min-height: 360px; overflow: hidden; }
.service-card:before { content: attr(data-index); position: absolute; right: 18px; top: 10px; color: rgba(17,17,17,.06); font-family: Georgia,serif; font-size: 86px; line-height: 1; }
.service-card .price { font-weight: 900; margin: 15px 0 8px; color: var(--red); }
.service-card ul { list-style: none; padding: 0; margin: 18px 0 24px; }
.service-card li { padding: 7px 0 7px 22px; border-bottom: 1px solid #e9e9eb; font-size: 13px; position: relative; }
.service-card li:before { content: "✓"; position: absolute; left: 0; color: var(--success); font-weight: 900; }
.service-card .btn-text { margin-top: auto; align-self: flex-start; }
.featured { border: 2px solid var(--red); box-shadow: var(--shadow); }
.featured .badge { position: absolute; left: 24px; top: -13px; background: var(--red); color: white; padding: 6px 10px; border-radius: 999px; font-size: 10px; text-transform: uppercase; letter-spacing: .12em; font-weight: 900; }

.process { display: grid; grid-template-columns: 1fr 1fr; gap: 62px; align-items: start; }
.process-steps { counter-reset: step; }
.process-step { counter-increment: step; display: grid; grid-template-columns: 56px 1fr; gap: 18px; padding: 22px 0; border-bottom: 1px solid var(--line); }
.process-step:before { content: counter(step, decimal-leading-zero); display: grid; place-items: center; width: 48px; height: 48px; border-radius: 50%; background: var(--ink); color: white; font-size: 12px; font-weight: 900; }
.process-step h3 { margin: 0 0 5px; font-size: 18px; }
.process-step p { margin: 0; color: var(--muted); font-size: 14px; }

.pass-card { background: var(--ink); color: white; padding: 34px; border-radius: 24px; position: sticky; top: 120px; box-shadow: var(--shadow); }
.pass-card h3 { font-family: Georgia, serif; font-size: 32px; margin: 0 0 12px; }
.pass-card p { color: #d0d0d4; }
.pass-list { margin: 26px 0; }
.pass-row { display: flex; justify-content: space-between; gap: 20px; padding: 12px 0; border-bottom: 1px solid rgba(255,255,255,.12); font-size: 13px; }
.pass-row span:last-child { color: #f0a7ae; font-weight: 800; }

.quote-section { background: var(--red); color: var(--white); }
.quote { font-family: Georgia, serif; font-size: clamp(30px, 5vw, 56px); line-height: 1.08; max-width: 980px; margin: 0; }
.quote small { display: block; font-family: Inter, sans-serif; font-size: 13px; text-transform: uppercase; letter-spacing: .14em; margin-top: 28px; }

.founder { display: grid; grid-template-columns: .85fr 1.15fr; gap: 60px; align-items: center; }
.founder-card { background: var(--ink); color: white; border-radius: 24px; padding: 34px; min-height: 440px; display: flex; flex-direction: column; justify-content: space-between; position: relative; overflow: hidden; }
.founder-card:after { content: "OPERATOR"; position: absolute; right: -22px; bottom: 32px; transform: rotate(-90deg); transform-origin: right bottom; font-size: 58px; font-weight: 900; letter-spacing: .08em; color: rgba(255,255,255,.05); }
.founder-initials { width: 110px; height: 110px; border-radius: 50%; background: var(--red); display: grid; place-items: center; font-family: Georgia,serif; font-size: 44px; }
.founder-card .meta { color: #cfcfd3; font-size: 13px; }
.check-list { list-style: none; padding: 0; margin: 24px 0; }
.check-list li { padding: 8px 0 8px 28px; position: relative; }
.check-list li:before { content: "✓"; position: absolute; left: 0; color: var(--red); font-weight: 900; }

.scorecard { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; margin-top: 34px; }
.score { background: var(--white); border: 1px solid var(--line); border-radius: 16px; padding: 20px; }
.score small { color: var(--muted); text-transform: uppercase; font-size: 10px; letter-spacing: .1em; }
.score strong { display: block; margin-top: 8px; font-size: 26px; }
.score span { color: var(--red); font-size: 12px; font-weight: 800; }

.lead-magnet { display: grid; grid-template-columns: 1fr .8fr; gap: 40px; background: var(--ink); color: white; border-radius: 28px; padding: 46px; align-items: center; }
.lead-magnet p { color: #cfcfd3; }
.audit-cover { background: var(--paper); color: var(--ink); border-radius: 10px; padding: 28px; transform: rotate(2deg); box-shadow: 0 18px 44px rgba(0,0,0,.22); min-height: 310px; border-top: 8px solid var(--red); }
.audit-cover .mini-mark { width: 42px; }
.audit-cover h3 { font-family: Georgia,serif; font-size: 34px; line-height: 1; margin: 35px 0 16px; }
.audit-cover ul { font-size: 12px; padding-left: 18px; }

.page-hero { padding: 78px 0 62px; border-bottom: 1px solid var(--line); }
.breadcrumb { font-size: 12px; color: var(--muted); margin-bottom: 20px; }
.breadcrumb a { text-decoration: none; color: var(--red); }

.detail-grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: 54px; align-items: start; }
.sidebar-card { background: var(--white); border: 1px solid var(--line); border-radius: 20px; padding: 26px; position: sticky; top: 120px; }
.sidebar-card .price-lg { font-family: Georgia,serif; font-size: 42px; color: var(--red); }
.sidebar-card .meta-list { list-style: none; padding: 0; }
.sidebar-card .meta-list li { border-bottom: 1px solid var(--line); padding: 10px 0; font-size: 13px; }

.timeline { border-left: 2px solid var(--red); padding-left: 30px; margin: 32px 0; }
.timeline-item { position: relative; margin-bottom: 30px; }
.timeline-item:before { content: ""; position: absolute; left: -39px; top: 6px; width: 16px; height: 16px; border-radius: 50%; background: var(--red); box-shadow: 0 0 0 6px var(--paper); }
.timeline-item h3 { margin: 0 0 6px; font-size: 19px; }
.timeline-item p { margin: 0; color: var(--muted); }

.table-wrap { overflow-x: auto; }
.operator-table { width: 100%; border-collapse: collapse; background: var(--white); border-radius: 16px; overflow: hidden; border: 1px solid var(--line); }
.operator-table th { background: var(--ink); color: white; text-align: left; padding: 14px; font-size: 12px; text-transform: uppercase; letter-spacing: .07em; }
.operator-table td { padding: 14px; border-bottom: 1px solid var(--line); font-size: 13px; vertical-align: top; }
.operator-table tr:last-child td { border-bottom: 0; }

.contact-grid { display: grid; grid-template-columns: .8fr 1.2fr; gap: 52px; }
.contact-form { background: var(--white); border: 1px solid var(--line); border-radius: 22px; padding: 30px; }
.field-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.field { display: flex; flex-direction: column; gap: 7px; margin-bottom: 16px; }
.field label { font-size: 12px; font-weight: 800; text-transform: uppercase; letter-spacing: .07em; }
.field input, .field textarea, .field select { width: 100%; border: 1px solid #c9c9cd; border-radius: 10px; background: #ffffff; padding: 12px 13px; color: var(--ink); }
.field textarea { min-height: 120px; resize: vertical; }
.field.full { grid-column: 1 / -1; }
.form-note { font-size: 11px; color: var(--muted); margin-top: 12px; }

.resource-card { display: grid; grid-template-columns: 90px 1fr; gap: 20px; background: var(--white); border: 1px solid var(--line); border-radius: 18px; padding: 22px; margin-bottom: 16px; }
.resource-icon { width: 90px; height: 110px; border: 1px solid var(--line); background: var(--paper); display: grid; place-items: center; font-family: Georgia,serif; font-size: 30px; color: var(--red); }
.resource-card h3 { margin: 0 0 8px; }
.resource-card p { margin: 0 0 12px; color: var(--muted); font-size: 14px; }

.cta-band { background: var(--red); color: white; border-radius: 28px; padding: 48px; display: flex; justify-content: space-between; align-items: center; gap: 30px; }
.cta-band h2 { margin: 0; font-family: Georgia,serif; font-size: clamp(34px,4vw,52px); line-height: 1; }
.cta-band p { margin: 10px 0 0; max-width: 640px; opacity: .9; }

.site-footer { background: #0c0c0d; color: #d1d1d5; padding: 62px 0 30px; }
.footer-grid { display: grid; grid-template-columns: 1.4fr .7fr .7fr 1fr; gap: 40px; }
.footer-brand { max-width: 360px; }
.footer-brand p { color: #9b9ba1; }
.footer-links h4 { color: white; text-transform: uppercase; letter-spacing: .1em; font-size: 11px; }
.footer-links a { display: block; color: #bdbdc2; text-decoration: none; padding: 5px 0; font-size: 13px; }
.footer-bottom { border-top: 1px solid rgba(255,255,255,.1); margin-top: 42px; padding-top: 22px; display: flex; justify-content: space-between; gap: 20px; font-size: 11px; color: #83838a; }

.notice { background: #f7e9eb; border: 1px solid #d9a9ae; border-radius: 14px; padding: 16px 18px; color: #64121a; font-size: 13px; }

@media (max-width: 980px) {
  .nav-links { position: fixed; inset: 112px 20px auto; background: var(--paper); border: 1px solid var(--line); border-radius: 18px; padding: 20px; display: none; flex-direction: column; align-items: stretch; box-shadow: var(--shadow); }
  .nav-links.open { display: flex; }
  .menu-toggle { display: block; }
  .hero-grid, .process, .founder, .detail-grid, .lead-magnet, .contact-grid { grid-template-columns: 1fr; }
  .hero { padding-top: 72px; }
  .shift-board { max-width: 640px; }
  .problem-grid, .service-grid, .pillar-grid, .audience-grid { grid-template-columns: repeat(2,1fr); }
  .scorecard { grid-template-columns: repeat(2,1fr); }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .pass-card, .sidebar-card { position: static; }
}

@media (max-width: 640px) {
  .container { width: min(calc(100% - 26px), var(--max)); }
  .section { padding: 70px 0; }
  .utility-bar .container { justify-content: center; text-align: center; min-height: 42px; }
  .utility-bar span:last-child { display: none; }
  .brand { min-width: 0; }
  .brand-copy strong { font-size: 18px; }
  .nav-wrap { min-height: 70px; }
  .display { font-size: 49px; }
  .hero-copy p { font-size: 17px; }
  .problem-grid, .service-grid, .pillar-grid, .audience-grid, .scorecard { grid-template-columns: 1fr; }
  .signal-strip .container { flex-direction: column; align-items: flex-start; }
  .board-kpis { grid-template-columns: 1fr 1fr; }
  .lead-magnet { padding: 28px; }
  .field-grid { grid-template-columns: 1fr; }
  .cta-band { padding: 32px; flex-direction: column; align-items: flex-start; }
  .footer-grid { grid-template-columns: 1fr; }
  .footer-bottom { flex-direction: column; }
  .resource-card { grid-template-columns: 60px 1fr; }
  .resource-icon { width: 60px; height: 82px; }
}


/* Field-first positioning */
.fieldwork-grid { display:grid; grid-template-columns:repeat(5,1fr); gap:14px; margin-top:38px; }
.field-card { background:var(--white); border:1px solid var(--line); border-top:5px solid var(--red); border-radius:16px; padding:22px; min-height:205px; }
.field-card .field-time { display:inline-block; color:var(--red); font-size:11px; font-weight:900; text-transform:uppercase; letter-spacing:.12em; margin-bottom:18px; }
.field-card h3 { font-size:19px; margin:0 0 8px; }
.field-card p { margin:0; color:var(--muted); font-size:13px; }
.field-card strong { display:block; margin-top:15px; font-size:12px; }
.site-ribbon { display:inline-flex; align-items:center; gap:9px; border:1px solid var(--red); color:var(--red); background:var(--white); border-radius:999px; padding:8px 12px; font-size:11px; font-weight:900; text-transform:uppercase; letter-spacing:.10em; margin-top:16px; }
.site-ribbon:before { content:""; width:8px; height:8px; border-radius:50%; background:var(--red); box-shadow:0 0 0 5px rgba(181,31,42,.10); }
.immersion-band { background:var(--ink); color:var(--white); }
.immersion-grid { display:grid; grid-template-columns:.8fr 1.2fr; gap:52px; align-items:start; }
.immersion-copy p { color:#cfcfd3; }
.immersion-proof { display:grid; grid-template-columns:1fr 1fr; gap:12px; }
.proof-card { border:1px solid rgba(255,255,255,.16); border-radius:15px; padding:20px; min-height:145px; }
.proof-card b { display:block; color:var(--red); font-size:11px; text-transform:uppercase; letter-spacing:.12em; margin-bottom:12px; }
.proof-card strong { display:block; font-size:19px; line-height:1.2; margin-bottom:7px; }
.proof-card span { color:#bdbdc2; font-size:12px; }
.method-callout { background:var(--red); color:var(--white); border-radius:18px; padding:28px; }
.method-callout h3 { font-family:Georgia,serif; font-size:30px; line-height:1.05; margin:0 0 12px; }
.method-callout p { margin:0; color:#f6dfe2; }
.on-site-label { display:inline-flex; padding:6px 10px; background:var(--ink); color:var(--white); border-radius:999px; font-size:10px; font-weight:900; text-transform:uppercase; letter-spacing:.10em; margin-bottom:14px; }
.on-site-label.red { background:var(--red); }
.red-rule { height:4px; width:58px; background:var(--red); margin:18px 0; }
.quote { color:var(--white); }
.audit-cover { background:#ffffff; }
.shift-board { border:1px solid #2f2f31; }
.ticket { border-top:6px solid var(--red); }
.sidebar-card { border-top:5px solid var(--red); }
.service-card.featured { border-color:var(--red); }
.btn-secondary { background:var(--white); }
.btn-secondary:hover { background:var(--ink); color:var(--white); }
.section-red { background:var(--red); color:var(--white); }
.section-red .lead { color:#f3dadd; }

@media (max-width: 1080px) {
  .fieldwork-grid { grid-template-columns:repeat(3,1fr); }
}
@media (max-width: 980px) {
  .immersion-grid { grid-template-columns:1fr; }
}
@media (max-width: 640px) {
  .fieldwork-grid, .immersion-proof { grid-template-columns:1fr; }
}


/* V3 - founder proof and selected work */
.proof-section { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.proof-heading-grid { display:grid; grid-template-columns:.9fr 1.1fr; gap:50px; align-items:end; }
.proof-heading-grid .lead { margin-bottom:20px; }
.proof-stats { display:grid; grid-template-columns:repeat(4,1fr); gap:14px; margin:38px 0 44px; }
.proof-stat { background:var(--paper); border:1px solid var(--line); border-top:5px solid var(--red); border-radius:16px; padding:22px; min-height:138px; }
.proof-stat strong { display:block; font-family:Georgia,serif; color:var(--red); font-size:42px; line-height:1; margin-bottom:12px; }
.proof-stat span { display:block; color:var(--muted); font-size:13px; font-weight:700; }
.proof-stats-dark .proof-stat { background:#1b1b1d; border-color:#303034; }
.proof-stats-dark .proof-stat span { color:#c8c8cc; }
.proof-actions { display:flex; gap:13px; flex-wrap:wrap; margin-top:30px; }
.case-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:18px; margin-top:36px; }
.case-card { background:var(--white); border:1px solid var(--line); border-radius:20px; overflow:hidden; display:flex; flex-direction:column; min-width:0; }
.case-card-large { min-height:520px; }
.case-visual { position:relative; min-height:230px; padding:26px; color:white; display:flex; flex-direction:column; justify-content:flex-end; overflow:hidden; }
.case-visual:before { content:""; position:absolute; inset:0; background-image:linear-gradient(rgba(255,255,255,.06) 1px, transparent 1px),linear-gradient(90deg, rgba(255,255,255,.06) 1px, transparent 1px); background-size:28px 28px; opacity:.55; }
.case-visual:after { content:""; position:absolute; width:240px; height:240px; border:2px solid rgba(255,255,255,.17); border-radius:50%; right:-70px; top:-90px; }
.case-visual > * { position:relative; z-index:1; }
.case-visual span { font-size:11px; font-weight:900; letter-spacing:.13em; text-transform:uppercase; color:#ffd8dc; }
.case-visual strong { font-family:Georgia,serif; font-size:34px; line-height:1; margin:10px 0 8px; }
.case-visual small { font-size:12px; color:#e8e8eb; }
.case-hidden { background:linear-gradient(145deg,#121214 10%,#7d1119 64%,#b51f2a 100%); }
.case-dock { background:linear-gradient(145deg,#151517 10%,#333338 54%,#b51f2a 140%); }
.case-sandbar { background:linear-gradient(145deg,#b51f2a 0%,#7d1119 38%,#111111 100%); }
.case-copy { padding:24px; display:flex; flex-direction:column; flex:1; }
.case-copy h3 { margin:14px 0 9px; font-size:21px; line-height:1.2; }
.case-copy p { color:var(--muted); font-size:14px; margin:0 0 22px; }
.case-copy .btn-text { margin-top:auto; align-self:flex-start; }
.case-tags { display:flex; flex-wrap:wrap; gap:7px; }
.case-tags span { display:inline-flex; border:1px solid #d7a0a6; color:var(--red-dark); background:#fff6f7; border-radius:999px; padding:5px 8px; font-size:9px; font-weight:900; text-transform:uppercase; letter-spacing:.08em; }
.case-tags-hero { margin-top:26px; }
.founder-v3 { align-items:stretch; }
.founder-proof-card h2 { font-family:Georgia,serif; font-size:42px; margin:10px 0 8px; }
.founder-label { color:#f0a7ae; font-size:11px; font-weight:900; letter-spacing:.12em; text-transform:uppercase; }
.experience-grid { display:grid; grid-template-columns:repeat(2,1fr); gap:16px; margin-top:38px; }
.experience-card { background:var(--paper); border:1px solid var(--line); border-left:5px solid var(--red); border-radius:16px; padding:24px; }
.experience-card span, .work-proof-card span { display:block; color:var(--red); font-size:10px; font-weight:900; text-transform:uppercase; letter-spacing:.12em; margin-bottom:10px; }
.experience-card h3, .work-proof-card h3 { font-family:Georgia,serif; font-size:27px; margin:0 0 8px; }
.experience-card p, .work-proof-card p { color:var(--muted); font-size:14px; margin:0; }
.about-split { display:grid; grid-template-columns:1fr .85fr; gap:58px; align-items:center; }
.operator-note { background:var(--ink); color:white; border-radius:22px; padding:32px; display:flex; flex-direction:column; gap:10px; border-top:7px solid var(--red); }
.operator-note > span { color:#f0a7ae; font-size:10px; font-weight:900; letter-spacing:.14em; }
.operator-note strong { font-family:Georgia,serif; font-size:27px; }
.operator-note small { color:#bdbdc2; margin-top:12px; }
.capability-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:16px; margin-top:36px; }
.capability-grid article { background:var(--paper); border:1px solid var(--line); border-radius:16px; padding:24px; }
.capability-grid h3 { font-size:19px; margin:0 0 8px; }
.capability-grid p { color:var(--muted); font-size:14px; margin:0; }
.work-intro { display:grid; grid-template-columns:1fr .9fr; gap:50px; align-items:end; }
.work-proof-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:16px; margin-top:38px; }
.work-proof-card { background:var(--white); border:1px solid var(--line); border-radius:17px; padding:24px; min-height:205px; }
.work-proof-feature { background:var(--ink); color:white; border-color:var(--ink); }
.work-proof-feature span { color:#f0a7ae; }
.work-proof-feature p { color:#c9c9cd; }
.case-page-hero { padding:74px 0 66px; border-bottom:1px solid var(--line); }
.case-page-grid { display:grid; grid-template-columns:1fr .8fr; gap:58px; align-items:center; }
.case-visual-hero { min-height:360px; border-radius:24px; box-shadow:var(--shadow); transform:rotate(1deg); }
.case-visual-hero strong { font-size:48px; }
.case-detail-grid { display:grid; grid-template-columns:1.2fr .8fr; gap:55px; align-items:start; }
.case-facts { background:var(--ink); color:white; border-radius:20px; padding:26px; border-top:6px solid var(--red); }
.case-facts div { padding:14px 0; border-bottom:1px solid rgba(255,255,255,.12); }
.case-facts div:last-child { border-bottom:0; }
.case-facts span { display:block; color:#a9a9af; font-size:9px; text-transform:uppercase; letter-spacing:.12em; margin-bottom:5px; }
.case-facts strong { font-size:14px; }
.case-lesson { margin-top:30px; background:#f7e9eb; border-left:5px solid var(--red); border-radius:0 14px 14px 0; padding:22px; }
.case-lesson span { color:var(--red); font-size:10px; font-weight:900; letter-spacing:.12em; }
.case-lesson p { font-family:Georgia,serif; font-size:22px; line-height:1.25; margin:10px 0 0; }
.case-scope-grid { display:grid; grid-template-columns:1fr .9fr; gap:64px; align-items:start; }
.scope-list { list-style:none; padding:0; margin:28px 0 0; }
.scope-list li { position:relative; padding:14px 0 14px 30px; border-bottom:1px solid var(--line); }
.scope-list li:before { content:"✓"; position:absolute; left:0; color:var(--red); font-weight:900; }
.demonstrates-grid { display:grid; gap:10px; margin-top:28px; }
.demonstrates-grid article { display:grid; grid-template-columns:42px 1fr; gap:14px; align-items:center; background:var(--white); border:1px solid var(--line); border-radius:13px; padding:15px; }
.demonstrates-grid span { display:grid; place-items:center; width:42px; height:42px; background:var(--red); color:white; border-radius:50%; font-size:10px; font-weight:900; }
.demonstrates-grid p { margin:0; font-weight:800; }
.case-method { display:grid; grid-template-columns:.9fr 1.1fr; gap:55px; align-items:end; }
.case-method .lead { margin:0; }
.case-next { display:flex; justify-content:space-between; gap:15px; flex-wrap:wrap; }
@media (max-width: 980px) {
  .proof-heading-grid, .about-split, .work-intro, .case-page-grid, .case-detail-grid, .case-scope-grid, .case-method { grid-template-columns:1fr; }
  .proof-stats { grid-template-columns:repeat(2,1fr); }
  .case-grid, .work-proof-grid, .capability-grid { grid-template-columns:repeat(2,1fr); }
}
@media (max-width: 640px) {
  .proof-stats, .case-grid, .experience-grid, .work-proof-grid, .capability-grid { grid-template-columns:1fr; }
  .case-visual { min-height:205px; }
  .case-visual-hero { min-height:300px; }
  .case-visual-hero strong { font-size:39px; }
}


/* DAYPART brand additions */
.daypart-section { position: relative; overflow: hidden; }
.daypart-section:after { content: "DAYPART"; position: absolute; right: -20px; bottom: -38px; font-size: clamp(72px, 14vw, 190px); font-weight: 950; letter-spacing: .08em; color: rgba(255,255,255,.035); pointer-events: none; }
.daypart-grid { display:grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items:center; position:relative; z-index:1; }
.daypart-line { color:#d1d1d5; max-width:680px; }
.daypart-map { display:grid; grid-template-columns:1fr 1fr; gap:12px; }
.daypart-map article { background:#1d1d1f; border:1px solid rgba(255,255,255,.12); border-radius:18px; padding:22px; min-height:150px; }
.daypart-map span { color:#ef9ca5; font-size:11px; font-weight:900; letter-spacing:.15em; }
.daypart-map strong { display:block; font-family:Georgia,serif; font-size:23px; margin:16px 0 8px; }
.daypart-map small { color:#bdbdc2; display:block; line-height:1.45; }
.legal-copy { max-width:820px; }
.legal-copy h2 { font-family:Georgia,serif; font-size:30px; margin:36px 0 10px; }
.legal-copy p { color:#49494d; font-size:16px; }
.footer-bottom a:hover { color:white !important; }
@media (max-width: 980px) { .daypart-grid { grid-template-columns:1fr; gap:34px; } }
@media (max-width: 620px) { .daypart-map { grid-template-columns:1fr; } .brand { min-width:0; } .brand-copy strong { font-size:16px; letter-spacing:.1em; } }